“For Celebrity Cruises, a cruise line based in Miami, Florida and part of the Royal Caribbean Group, the metaverse has offered a way to re-engage with prospective passengers following the devastating impact of the pandemic on the travel industry. It has launched Celebrity Beyond, the first virtual cruise ship in the metaverse. Potential passengers can take a 360-degree tour of the ocean liner before sailing, enjoy a stroll around the ship’s centerpiece Grand Plaza, or relax in the Rooftop Garden or Sunset Bar.”

In Harvard Business Review, Mark Purdy writes about a once-in-a-generation opportunity the metaverse presents to brands to reinvent the consumer experience.