Hold the postmortem: The metaverse was never alive in the first place

“The metaverse was treated as a ‘nice-to-have’ rather than a solution. If we want it to survive, we need to start thinking of it as a tool for building new applications and new places to live, work, and play.” Check out Josh Rush‘s op-ed in Fast Company as he dives into the death touch and toxicity of hype […]

What is the metaverse?: Two experts give their take

SURREAL Co-Founder & CMO, Adam Voss joined Yahoo Finance‘s Alexandra Garfinkle and Wagner James Au for a panel on what the metaverse is today in light of economic headwinds, spiraling hype cycles and the shift to generative AI. SURREAL is more bullish—and more optimistic—than ever. Hear what Adam had to say… “I certainly don’t think it’s a fad. I definitely think it is […]

Building a Great Customer Experience in the Metaverse

“For Celebrity Cruises, a cruise line based in Miami, Florida and part of the Royal Caribbean Group, the metaverse has offered a way to re-engage with prospective passengers following the devastating impact of the pandemic on the travel industry. It has launched Celebrity Beyond, the first virtual cruise ship in the metaverse. Potential passengers can take a 360-degree […]


SURREAL partnered with Nissan and creative agency, TBWA, to bring the Nissan Hype Lab to life. A proof-of-concept showroom allowing prospective car buyers in Japan to “try before they buy,” the Nissan Hype Lab gives potential buyers an immersive experience from the comfort of their homes. Running from March 8 to June 30, Japanese consumers […]

What if we compensated consumers for their data?

Today’s model of ubiquitous data collection takes information from consumers without meaningfully rewarding them. As such, there’s a high level of resentment toward data-centric digital businesses. But in his latest Fast Company op-ed, SURREAL CEO, Josh Rush, asks the burning question: “what if we compensated consumers for their data?” As he illustrates throughout the piece, […]


Always pushing the boundaries of innovation, Mohawk Industries has developed the Edge Showroom—a modern, metaverse-ready web experience to engage distributors, employees and partners. The pilot is intended to scale in the future to accommodate additional use cases. Likewise, increasing the size of the Mohawk showroom will allow users to experience their vast library of products, […]


Celebrity Cruises®, known for next generation ships at the intersection of architecture, technology and design, is sailing into the future with the launch of a new virtual experience dubbed, the ‘Wonderverse.’ Built in partnership with SURREAL, Celebrity’s Wonderverse is complete with mini games and activities, entertainment, easter eggs, and much more, all hosted on the […]


Developed in collaboration with Polygon and AWS, SURREAL is helping India-based Bangalore International Airport (BIAL)—operator of Kempegowda International Airport, Bengaluru (BLR Airport)—enter the metaverse by launching the first phase of the BLR Metaport. The BLR Metaport is one of the world’s first immersive, multiplayer, 3D airport experiences designed to offer customers new ways to interact, […]


On Thursday, November 17, SURREAL staff, family and friends were joined by Mayor Jim Gilvin of Alpharetta, GA, as well as representatives of Chamber of Commerce to welcome the company to the Downtown Alpharetta District. If you’re in the Alpharetta area please visit us at our new location: 92 Milton Avenue, Suite 300, Alpharetta, GA […]