SURREAL partnered with Nissan and creative agency, TBWA, to bring the Nissan Hype Lab to life. A proof-of-concept showroom allowing prospective car buyers in Japan to “try before they buy,” the Nissan Hype Lab gives potential buyers an immersive experience from the comfort of their homes. Running from March 8 to June 30, Japanese consumers can consult with Nissan sales associates, obtain a quote, order a vehicle, and finalize purchase contracts through this virtual channel.