Internet ‘may be just a passing fad as millions give up on it’

nternet ‘may be just a passing fad as millions give up on it‘ “One of the biggest problems with the world today is that we have large groups of people who will accept whatever they hear on the grapevine, just because it suits their worldview—not because it is actually true or because they have evidence […]

Hold the postmortem: The metaverse was never alive in the first place

“The metaverse was treated as a ‘nice-to-have’ rather than a solution. If we want it to survive, we need to start thinking of it as a tool for building new applications and new places to live, work, and play.” Check out Josh Rush‘s op-ed in Fast Company as he dives into the death touch and toxicity of hype […]

Surreal Leaves the metaverse for AWE USA 2023

Join Surreal at AWE USA 2023, the world’s leading XR event, from May 31-June 2, 2023 in Santa Clara, CA. Don’t miss the opportunity to hear Josh Rush, our CEO, share his insights on the “Building a Spatial Lakehouse” panel on May 31 at 2:35pm PT. Book a demo slot now and discover how Surreal […]

What is the metaverse?: Two experts give their take

SURREAL Co-Founder & CMO, Adam Voss joined Yahoo Finance‘s Alexandra Garfinkle and Wagner James Au for a panel on what the metaverse is today in light of economic headwinds, spiraling hype cycles and the shift to generative AI. SURREAL is more bullish—and more optimistic—than ever. Hear what Adam had to say… “I certainly don’t think it’s a fad. I definitely think it is […]

Building a Great Customer Experience in the Metaverse

“For Celebrity Cruises, a cruise line based in Miami, Florida and part of the Royal Caribbean Group, the metaverse has offered a way to re-engage with prospective passengers following the devastating impact of the pandemic on the travel industry. It has launched Celebrity Beyond, the first virtual cruise ship in the metaverse. Potential passengers can take a 360-degree […]


From March 20 to March 26, Celebrity Cruises offered fans a chance to win seven cruises in seven days (airfare included) in its SURREAL-hosted Celebrity Wonderverse. During its sweeps week, nearly 27K fans visited the Wonderverse—spending an average of 26 minutes interacting, exploring and finding ‘Easter Eggs’ in the first cruise ship in the metaverse. […]


SURREAL partnered with Nissan and creative agency, TBWA, to bring the Nissan Hype Lab to life. A proof-of-concept showroom allowing prospective car buyers in Japan to “try before they buy,” the Nissan Hype Lab gives potential buyers an immersive experience from the comfort of their homes. Running from March 8 to June 30, Japanese consumers […]

What if we compensated consumers for their data?

Today’s model of ubiquitous data collection takes information from consumers without meaningfully rewarding them. As such, there’s a high level of resentment toward data-centric digital businesses. But in his latest Fast Company op-ed, SURREAL CEO, Josh Rush, asks the burning question: “what if we compensated consumers for their data?” As he illustrates throughout the piece, […]

Tech Alpharetta’s inaugural Speaker Series of 2023

SURREAL’s Josh Rush was among the speakers of Tech Alpharetta’s inaugural Speaker Series of 2023. The four Metaverse experts discussed the current and future state of the Metaverse, how emerging technologies will expand its applications and attractiveness, and how and why businesses should establish a presence in the Metaverse. Read MORE


As a strategic partner in the automotive industry, on Sunday, January 8th, AWS will host SURREAL at CES 2023 to highlight various solutions and services powered by AWS. The Amazon for Automotive Exhibit is located in the Las Vegas Convention Center, West Hall, Booth 4001. Click the link below for more information; we hope to […]