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Why marketers can’t afford to be skeptical about the metaverse

Feb 28 2022
Why marketers can’t afford to be skeptical about the metaverse

There’s a lot of skepticism swirling around the metaverse, and for good reason: many current forecasts could turn out to be false, and even the most prescient futurists can’t predict everything. But brands shouldn’t wait to begin thinking about the metaverse just because it’s unpredictable.

SURREAL CEO Josh Rush talks about the major advantages of leveraging the metaverse for brand engagement and fan-building.


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