Inside surreal

FEATURED AVATAR: NICK GRANT, CHIEF PRODUCT OFFICER / SURREAL

Mar 11 2021
FEATURED AVATAR: NICK GRANT, CHIEF PRODUCT OFFICER / SURREAL
WHAT’S YOUR AVATAR STYLE?

Most days I find myself running around in our branded apparel as it a great way to show off the feature.

FAVORITE FEATURE IN SURREAL?

It's not an actual feature but rather the by-product of the features. I truly enjoy connecting with people that I wouldn’t normally get the opportunity to meet. At every event we have I find myself connecting with folks from all over. Just last week I had a great conversation with an attendee, about how the pandemic has been extremely isolating, this event was the first time he has had the chance to actually mingle and chat with people outside of his family. The ability to just pull up a stool, chair, or sofa and instantly be connected with people is by far the best feature inside of SURREAL!

FAVORITE DANCE MOVE IN SURREAL?

I say, we can floss if we want to, we can leave your friends behind because your friends don't floss, and if they don't floss, well, they're no friends of mine! I have no idea how to do it IRL but my kids still think I’m cool because my avatar can do it!

WHERE DO YOU SEE THE FUTURE OF EVENTS?

COVID was the force that created the digital transformation of the events industry, live streams just don’t cut it anymore, people wanted more, they wanted to connect with other people, they also wanted the ability to create their own narrative and not be pushed from content piece to content piece. The Travis Scott concert was the perfect example of this ... this ability to create your own experience is the future of events.

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