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FEATURED AVATAR: ADAM VOSS, CHIEF MARKETING OFFICER / SURREAL

Jul 21 2021
FEATURED AVATAR: ADAM VOSS, CHIEF MARKETING OFFICER / SURREAL
WHAT’S YOUR AVATAR STYLE?

I usually roll business casual during demos and client engagements. But when I am DJing in SURREAL, I like to wear something more risqué… like leather or vinyl or barbed wire.

FAVORITE FEATURE IN SURREAL?

I really like that you can interact so easily via text, voice or video chat. It feels very natural. More than that, I love that you can bring lifelike rendered products into the mix and demonstrate their features and benefits so easily. It takes the interactions and elevates them into transactions. Genius.

FAVORITE DANCE MOVE IN SURREAL?

I love the Floss. Like the Dab, it’s totally passé. I love proving to my kids how relevant irrelevance can really be. [Dab!]

WHAT IS YOUR ROLE AT SURREAL?

I lead our Marketing and Communications efforts. From content creation, lead generation, channel proliferation, investor relations, collateral and sales materials, I have my hands in many pies. The amazing thing about being involved in a startup is all the hats you get to wear. I love hats; you can never have too many hats.

WHERE DO YOU SEE THE FUTURE OF EVENTS?

Hybrid is the future. Going forward, the concurrency of live and virtual is absolutely essential. No longer can large, global events be subject to unexpected cancellation. So much thought, time and resources go into events; the pandemic was a real-time proof-of-concept that hybrid events not only mitigate unforeseen circumstances, but can significantly extend reach. Meanwhile, our technologies have advanced 5-7 years in 16 months. If necessity is the mother of invention, I think its father must be the resolve to keeping going.

WHAT IS YOUR FAVORITE SCI-FI FILM OR TV SHOW?

Aliens, Blade Runner, Star Trek to name a few. But I’m a big film nut and Sci-fi is my favorite genre. I usually land on most of them, eventually.

WHEN NOT IN SURREAL WHAT DO YOU DO FOR FUN?

I play guitar, watch movies, take pictures and hang with my family and my two dogs.

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